Marketing Intelligence in Procurement

Date: 16 & 17 December 2024
Kuala Lumpur, Malaysia.

Key Benefits of Attending

• UNDERSTAND the key components of marketing intelligence
• APPLY data analytics techniques to procurement decisions
• EVALUATE supplier capabilities using market insights
• EXPLORE the benefits of procurement market data and analysis
• DETERMINE the types of data should be collected and how it will be accessed
• MAKE informed and superior decisions